Episode
From HubSpot Blog to CMO: Kipp Bodnar on Career Growth and Marketing Leadership
- Published
- Mar 26, 2026
- Duration seconds
- 3073
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/6d04e69a
Actions
POST https://stenobird.com/v1/public/podcasts/the-dave-gerhardt-show-from-exit-five-4554232/episodes/from-hubspot-blog-to-cmo-kipp-bodnar-on-career-growth-and-marketing-leadership/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/from-hubspot-blog-to-cmo-kipp-bodnar-on-career-growth-and-marketing-leadership.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
#340 | Dave sits down with Kipp Bodnar, CMO of HubSpot, to talk about the journey from running a company blog to leading marketing at a $2B business. Kipp started at HubSpot in 2010 when it was doing $10M in revenue and grew the blog from 200k to 1M monthly uniques before taking on more and more of the marketing function. They get into how to set big goals and work backwards from them, how to move fast without losing focus, and the mindset shift that separates individual contributors from marketing leaders. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co , and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more