Episode
Say This When They Say "We Need to Think About It"
- Published
- Jul 6, 2026
- Duration seconds
- 498
- Processing state
not_requested- Canonical source
- http://strongpreneur.libsyn.com/podcast
Actions
POST https://stenobird.com/v1/public/podcasts/the-contractor-fight-with-tom-reber-539778/episodes/say-this-when-they-say-we-need-to-think-about-it/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-contractor-fight-with-tom-reber-539778/say-this-when-they-say-we-need-to-think-about-it.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
The Command: https://thecontractorfight.com/command "I need to think about it." If you're hearing that over and over on your sales calls, here's the truth: it's probably not the objection you think it is. In this video, Tom Reber explains why "I need to think about it" is usually an out...not an objection and how contractors accidentally create it themselves. You'll learn the exact question to ask when a homeowner says they need more time, plus how to fix the sales process that's causing this objection in the first place. If you're tired of chasing prospects, lowering your price, and following up on deals that go nowhere, this episode will change the way you sell. Chapters 00:00 Why You're Hearing "I Need to Think About It" 00:25 It's Not an Objection—It's an Out 01:21 How Contractors Create This Problem 02:02 Stop Earning This Objection 02:32 What's Really Going Through the Homeowner's Mind 03:22 The Exact Response to Use 04:37 Fix the Sales Process, Not the Comeback 05:34 Stop Selling Like a Quote Machine 06:06 The Sales Process That Prevents It 07:00 The Script to Use Every Time If you want to close more jobs at full price, build more trust with homeowners, and stop hearing the same objections over and over, subscribe to The Contractor Fight for weekly videos on sales, pricing, leadership, and building a profitable contracting business. Follow Tom on Instagram