Episode
Smallbatch Founder Andrew Kelly: Why Ethical Sourcing Matters
- Published
- Jan 25, 2026
- Duration seconds
- 4127
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/the-coffee-show-with-kirk-pearson-7331229/episodes/smallbatch-founder-andrew-kelly-why-ethical-sourcing-matters/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-coffee-show-with-kirk-pearson-7331229/smallbatch-founder-andrew-kelly-why-ethical-sourcing-matters.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Though he would never own up to it, Andrew Kelly is one of the Four Horseman of Melbourne's specialty coffee industry. Andrew is the Founder of Small Batch Coffee, a seminal Melbourne roastery and Sharesource, which sources coffee that ensures farmers financial sustainability and aims for better outcomes on farm. The key contention of this podcast is how do we as an industry better communicate to consumers why buying ethically sourced coffee is a good thing. Have we been selling the message wrong? Have we been to prone to lecturing the public instead of having a better discourse? Kirk and Andrew also discuss why being 'delusional' is very important for a young entrepreneur or anyone wanting to make a change in the world. Also, does Melbourne make better Pizza than Italy? Like this podcast? Leave a review and please tell two of your friends!