Episode
AI Won't Save Marketing - Marco Matos
- Podcast
- The CMO Whisperer
- Published
- Jun 12, 2026
- Duration seconds
- 2043
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/9c19b0e2
Actions
POST https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/ai-won-t-save-marketing-marco-matos/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-cmo-whisperer-6598568/ai-won-t-save-marketing-marco-matos.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
My guest today is Marco Matos, co-founder and CEO of Adora, where he leads the company's strategy and product vision for its AI-driven performance marketing platform. Marco works with enterprise brands to rethink how marketing organizations launch and optimize campaigns using AI, helping teams move faster and make smarter, more adaptive decisions. Over his 18-year career, Marco has led product development for more than 25 products, with the past decade focused heavily on digital advertising and measurement. He's held product roles across Microsoft, Google, Meta and Pinterest, working on advertising platforms and data analytics systems at massive scale.