Episode
EP 191: How to Grow Your Cannabis Brand
- Published
- Feb 20, 2026
- Duration seconds
- 2296
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/the-cannabis-accounting-podcast-1164143/episodes/ep-191-how-to-grow-your-cannabis-brand/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-cannabis-accounting-podcast-1164143/ep-191-how-to-grow-your-cannabis-brand.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
👉 Finance professionals looking to get into cannabis accounting, check out our free training here: https://go.dopecfo.com/specialized-cfo-yt 👉 Cannabis business owners looking for specialized accounting solutions, check out DOPE CFO here: https://www.dopecfo.us/ In this episode, host Raymond Guns sits down with Mei-Ling Campbell, founder of Hired DAMA Consulting and a seasoned expert in cannabis sales and strategy. Mei-Ling shares her journey from working with global CPG brands like Marlboro to becoming a leader in the cannabis industry. She explains how her experience in building sales teams, creating processes, and scaling businesses has helped her guide cannabis brands to grow sustainably and expand into new markets. The conversation dives into the unique challenges cannabis brands face when scaling, such as navigating state-by-state regulations, finding reliable partners, and managing limited resources. Mei-Ling highlights the importance of building strong partnerships, educating budtenders and consumers, and maintaining visibility in competitive markets. She also shares practical advice on how brands can avoid common pitfalls, like over-hiring sales teams too early or failing to plan for inventory and production needs. This episode is packed with actionable insights for cannabis business owners, operators, and investors. Whether you're looking to expand into new markets, improve your sales strategy, or understand the future of the cannabis industry, Mei-Ling’s expertise and real-world examples will leave you with valuable takeaways to grow your business.