Episode
The Marketers' Toolkit - 'H'
- Published
- May 6, 2026
- Duration seconds
- 619
- Processing state
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- https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-h/
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Summary
This week we cover Heuristics, Hypothesis Testing and the Gartner Hype Cycle on the Marketers Toolkit. (Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-cycle)