Episode
Q Mixers and the Next Wave of Modern Drinks
- Podcast
- The Buyer's Desk
- Published
- Mar 17, 2026
- Duration seconds
- 1619
- Processing state
not_requested- Canonical source
- https://www.naturalfoodretailers.com
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Summary
This episode is brought to you by Better Sour. In this week’s episode of The Buyer’s Desk, Kim interviews Betsy Frost, CEO of beverage brand Q Mixers. Betsy shares her journey through leadership transitions, innovations in premium mixers, and the future of beverage categories blending alcohol, N/A, and functional drinks. Whether you’re a buyer, brand owner, or beverage enthusiast, discover insights to navigate and capitalize on the current trends!