Episode
96: Four simple steps to charging $10,000 for your service
- Published
- Apr 30, 2026
- Duration seconds
- 669
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Summary
In this episode Dan uncovers the pricing mistake leaving fitness professionals underpaid, and shares the four-step approach he used to help one trainer charge $25,000 per client. Four things you'll learn in this episode: Why the traditional "build first, price later" approach keeps fitness professionals stuck in a scarcity mindset and earning less than they deserve The exact reverse-engineered pricing method Dan used to help one exercise professional collect $250,000 in pre-payments every January How to flip the pricing conversation so $25,000 a year feels like an obvious bargain to the right client Who you actually need to be selling to, and why trying to be for everyone is quietly costing you a fortune Transcription: There's a really big mistake people are making with how much to charge for the service they're offering. And this big mistake means they're leaving a lot of money on the table. Whether you're selling personal training, semi-private training classes, gym memberships, or anything else fitness related, you're earning less than you should. Here's the problem. This is what people are currently doing: People have an idea for a service they want to offer. They build a business that will provide that service. They look at the business they've built and try to work out how much people will be willing to pay for the service. They release that business out into the world and hope that the right people will find them and pay them money. The big problem with this is it really comes from a scarcity mindset. And it often seriously limits how much people are able to charge. The issue is that they are starting with the service they're going to be offering and then they work out how much it's going to cost their customer. They decide they want to sell personal training. T…