Episode
83: How my business earns me 23 hours a week
- Published
- Sep 28, 2025
- Duration seconds
- 658
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Summary
Summary: In this episode Dan explores why business owners should stop measuring success only by money and start valuing time as their true currency, helping you design a more profitable and balanced business life. 4 things you'll learn in this episode: Why revenue and profit can be misleading measures of business success How tracking hours worked reveals your true hourly rate and workload What it means to switch from 'dollars as currency' to 'minutes as currency' Practical ways to redesign your business to earn time, not just money Need a website? I can help. Transcription: I think just about every single one of us is measuring the wrong thing in business. I'd like to share something I'm struggling with a bit at the moment. My very first business was selling shells I'd picked up off the beach. My business premises was the top bunk of my bed. My customers were Mum and Dad. I was six. From this moment, the measure of success of my little business was how much money it earned. And from that moment forward, every business I had was measured by the same metric. Money. And it makes sense. We live in a capitalist world. And I'm fine with that. I believe that people should get paid for solving other people's problems. But living in that world makes it really hard to gauge the success of your business by anything other than the size of your bank account. That mindset has been drilled into us since before we could walk. Money is our measure of business success, and for some of us, it's also a measure of life success. Society tells us that dollars are the currency that matter – they're the scoreboard that tells us if we're winning the game. And we know it shouldn't be like this, but it is. So back to the thing I'm struggling with. I'm struggling to break way from a lifetime of 'm…