Episode
80: How to bring back ex-members to increase revenue
- Published
- Aug 19, 2025
- Duration seconds
- 1196
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Summary
Dan explains a simple client reactivation system for fitness businesses, show how to track resurrection rate, and share easy steps to win back ex-members. 5 things you'll learn: How to build a list of ex-clients and calculate a monthly resurrection rate for your fitness business. How to improve offboarding with quick exit interviews that record clear reasons for leaving. How to trigger win-back messages the moment a client's original blocker is removed. How to use Fresh Start timing and milestone contacts to lift replies and bookings. How to reach past clients with Meta Custom Audience ads and a direct booking link . Transcription: If you're looking for a new way to grow your business, generate a list of all your previous clients and members. I've never seen anyone do this and not be shocked by how long that list is. There's a huge number of people who, at some point, used your service, but are no longer paying customers. People who once needed you, but who, for some reason, got to the point where they didn't need you any more. And this list provides an opportunity for reactivation – converting ex-clients back into current clients. And that's what I want to discuss, a strategy guide to client reactivation. Generally, we spend most of our time on two things, client retention, and lead generation. We build systems and pipelines for lead generation, and we design client journeys to provide valuable experiences to keep people around. But once they leave our business, too many businesses cut them lose, going back to focus on retention and new leads. And sure, these things are important (particularly retention), but reactivation often seems to be forgotten. I want to fix that. But first, there are five things you need to do before even beginning to think about client reactiv…