Episode

Attaboy

Podcast
The Buildout
Published
Mar 4, 2026
Duration seconds
4060
Processing state
not_requested
Canonical source
https://shows.acast.com/cocktail-college/episodes/attaboy
Audio
https://sphinx.acast.com/p/open/s/612e552895f9ec00136d5a16/e/699a117cf863de959ade57a1/media.mp3
JSON
/v1/public/podcasts/the-buildout-4473886/episodes/attaboy
Markdown
/podcast/the-buildout-4473886/attaboy.md

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Summary

How do you inherit a room as legendary as Milk & Honey—and still make it unmistakably yours? On this episode of The Buildout, Adam sits down with Sam Ross and Michael McIlroy to unpack the pivotal moment when they persuaded Sasha Petraske to let them hold onto the space as he prepared to move on. They talk through the philosophy behind Attaboy—what it carried forward, what it deliberately changed, and how it became its own institution. Plus: expanding into new markets, and why the “magic of the room” might be the most important ingredient in building a bar people can’t stop coming back to. Follow us: https://www.instagram.com/buildoutpodcast Attaboy: https://www.instagram.com/attaboy134 Sam Ross: https://www.instagram.com/samueljoelross Michael McIlroy: https://www.instagram.com/attaboy_mcilroy VinePair: https://www.instagram.com/vinepair Hosted by VinePair Co-Founder: https://www.instagram.com/adamteeter Produced and edited by: https://www.instagram.com/dolldoctor Hosted on Acast. See acast.com/privacy for more information.