Episode
113: How To Actually Create Content with Your Short-Term Rental Brand Strategy
- Published
- Sep 9, 2026
- Duration seconds
- 1454
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/episodes/113-how-to-actually-create-content-with-your-short-term-rental-brand-strategy/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/113-how-to-actually-create-content-with-your-short-term-rental-brand-strategy.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
You’ve got your brand strategy, you’ve determined your content pillars, but getting started with creating content still feels… next to impossible. In today’s episode, I’m showing you how I take a brand strategy and turn it into actual reels, carousels, stories, and more that your ideal guest will actually care about. I’ll show you how to stop treating content pillars as just topics and start using them as a means to generate endless content. Time-stamps: Start with the guest in mind (2:13) Breaking down content pillars to create content (6:03) 20% off Lodgify (11:29) Content for a personal brand in hospitality (12:33) Layer in your brand voice (17:25) Utilize b-roll footage (19:56) The content formula (22:18) Mentioned in This Episode: Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1 30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast Episode 111: Building Your Dream STR Portfolio with Zack Metcalf: podcasts.apple.com/us/podcast/111-building-your-dream-str-portfolio-with-zack-metcalf Episode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-through Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!