Episode
The Bitcoin Way: The Company and the Way of Life
- Podcast
- The Bitcoin Nova Podcast
- Published
- Feb 10, 2026
- Duration seconds
- 5337
- Processing state
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Summary
In this episode of The Bitcoin Nova, I sit down with Michael Jordan, Chief Growth Officer at The Bitcoin Way, for a deep conversation about Bitcoin self-custody, sovereignty, and opting out of the fiat system.We explore what it really means to own your Bitcoin, why self-custody matters more than price, and how Bitcoin changes the way you think about money, trust, and responsibility. Michael shares his journey into Bitcoin, why The Bitcoin Way exists, and how they help everyday people secure their Bitcoin the right way.We talk about UTXOs vs Lightning, hot wallets vs cold storage, why treasury companies miss the point, and how Bitcoin enables simpler living, stronger communities, and real independence. This conversation goes far beyond charts and price action. It’s about values, legacy, and building a life on a Bitcoin standard.If you’ve ever felt overwhelmed by self-custody or unsure where to start, this episode is for you.🧡 Partner LinkUse my link below to explore The Bitcoin Way, take their self-custody survey, and see how secure your Bitcoin setup really is:👉 https://www.thebitcoinway.com/partner/bitcoin-nova🎙️ Guest: Michael Jordan🚀 Chief Growth Officer at The Bitcoin Way🎙️ Host of The Bitcoin Way Podcast👉 https://www.youtube.com/@TheBitcoinWay📝 Writer at Black Hat Bitcoin👉 https://blackhatbitcoin.substack.comX: https://x.com/blackhatbitcoin🔗 Follow Michael• Personal X: https://x.com/theothermjordan• The Bitcoin Way X: https://x.com/Thebitcoinway_Topics we cover• What The Bitcoin Way does and why it matters• How to think about self-custody without fear• UTXOs, Lightning, and spending vs saving• Why Bitcoin isn’t an investment but money• Treasury companies, incentives, and proof of reserves• Building circular economies and local resilience• Living with lower time pr…