Episode
The Truth About the 2026 Housing Market (Most Agents Won’t Survive)
- Podcast
- The Be Better Podcast
- Published
- Apr 13, 2026
- Duration seconds
- 1817
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Summary
What if the problem isn’t the market… but how you show up in it? In this episode, Lee Barrison and his son Noah break down the reality of the 2026 real estate market - and it’s not what most agents want to hear. This isn’t a crash. It’s not a boom. It’s something most agents have never actually experienced… a normal market. And in a normal market, the truth gets exposed. With data showing that 82% of agents didn’t sell a single home last year, Lee and Noah unpack what separates the ones who last from the ones who disappear. This conversation cuts through the noise and gets back to fundamentals: prospecting, appointments, consistency, and the discipline to do the work even when it’s repetitive and uncomfortable. They also tackle one of the biggest mistakes agents make - avoiding hard conversations. In today’s market, honesty in pricing isn’t optional… it’s the difference between wasting time and actually closing deals. But this episode goes deeper than strategy. It’s about mindset. The internal voice that blames the market. The excuses. The stories we tell ourselves when things get hard. Lee calls it the “drunk monkey” - and if you don’t learn how to manage it, it will cost you. This isn’t a hype video. It’s a reality check. And for those willing to hear it… a roadmap to staying in the game when most won’t.