Episode
₹15Cr Indian Toy Brand vs Chinese Toys: Solving Zero Repeat Rates Post-Shark Tank|Ft. Aditya Sehgal
- Podcast
- The BarberShop with Shantanu
- Published
- Mar 12, 2026
- Duration seconds
- 2962
- Processing state
not_requested- Canonical source
- https://rss.com/podcasts/thebarbershopwithshantanu/2622806
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Summary
₹15 Cr in revenue.A crowded toy market. And a big ambition to build a brand that can go global. In this episode, Yash Thombare and Vedang Nalawade, Co-Founders of Clapstore Toys, join Shantanu Deshpande (Founder & CEO, Bombay Shaving Company) along with Aditya Sehgal (Founder, Asgard. world | Ex-President & COO, Reckitt) for a sharp conversation on building a fast-growing toy brand focused on affordable, mass-market products for Indian families. From vendor dependence and manufacturing choices to distribution and category expansion, the panel breaks down the real decisions founders face while growing a D2C brand. They also tackle a tough reality in categories like toys, where repeat purchases are limited, and competition is often generic. Also, for Clapstore, the path to competing globally lies in continuous product innovation. Problems we solve in this episode: 1. What should founders prioritise to scale from ₹15 Cr to ₹50 Cr? 2. In low-repeat categories, should founders focus on repeat purchases or customer acquisition? 3. As a brand scales, should founders own manufacturing or outsource it? 4. How to Design Products When Buyer and User Are Different? If you're building a D2C brand, consumer startup, or manufacturing-led business, this episode offers a practical look at the real decisions founders face while scaling! Navigate your way through these chapters 00:00 Coming Up 01:00 Introduction 01:48 The Vision Behind Clapstore 04:36 Scaling from ₹15Cr to ₹50Cr 13:17 Repeat Purchases or Customer Acquisition? 18:51 How Unique Design Language and Partnerships Drive Growth 31:30 Own Manufacturing or Outsource? 39:06 Innovation or Manufacturing: Clapstore’s Moat 44:20 Designing Products When Buyers Aren’t Users 48:55 Closing Thoughts