Episode
Should You Have a Customer Advisory Panel? [E203]
- Published
- May 6, 2026
- Duration seconds
- 1138
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Summary
Thanks to our Partners, Shop Boss and AppFueled Most shop owners are out here making big decisions based on gut feelings, a few loud customer opinions, or whatever seems like a good idea in the moment. And sometimes that works… but a lot of times, it doesn’t. What if you had a way to pressure test your ideas before rolling them out? What if you could hear directly from the people you actually want more of… your best clients… and even the ones who are not afraid to tell you the truth? That’s exactly what this episode dives into. Kim Walker breaks down how a customer advisory panel can become one of the most powerful tools in your shop. Not just for marketing, but for smarter decision making, better services, and avoiding costly mistakes before they happen. She’s not talking theory here. This is pulled straight from real world experience, both inside an auto repair shop and at Shop Marketing Pros, where these panels have literally stopped bad ideas in their tracks. If you’ve ever wondered what your customers are really thinking… or wished you had a sounding board before making your next big move… this is one you don’t want to skip. 👉 Hit play and learn how to build a customer advisory panel that actually moves your shop forward. Show Notes with Timestamps Introduction to Customer Advisory Panels (00:00:10) Host Kim Walker introduces the episode's topic: creating and managing a customer advisory panel for your auto repair shop. Sponsor Shout-out (00:00:42) A brief interlude to thank the episode's sponsors, Shop Boss and App Fueled, for their support of the podcast. The Problem We're Fixing Today (00:01:07) Kim explains how an advisory panel helps shop owners make better decisions by getting direct feedback and ideas from customers. Why Have a Customer Advisory Panel? (00:…