Episode
Why Your Website Will Still Be Working in 2055
- Podcast
- The Art Marketing Podcast
- Published
- May 1, 2026
- Duration seconds
- 2887
- Processing state
not_requested
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Summary
There's an artist I talk to every Wednesday. Could be 60s, 70s, 80s, even 90s. Brilliant. 50 years of work. Galleries gone. No website, no email list, no story they can tell in their sleep — just the same panicked question every week: what do I do on social media? Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar I want to tell you about them before you become one of them. There's still time. That's the whole point of this episode. The macro is brutal — Iran, gas, frozen real estate, no photography demand, AI panic. That panic is real. But on a 30-year horizon? It's noise. The basics in 2013 are the basics in 2026 are the basics in 2055. Build on the part that doesn't move. In this episode: The 78-year-old artist still asking the question — and the version of you that's still mid-vine Why the macro doesn't matter on a 30-year horizon (the real estate parallel) The trinity of what's not changing: attention, business ownership, the basics The Six Basics — the list nobody wants to hear #1: A website you own — storefront, not brochure. Plus the SEO foundation: own your name before the next paradigm decides who's allowed in. #2: Print on Demand — sell what you don't have in stock. Unlocks the full pricing range. #3: Capture email every which way. The trifecta: email + phone + address. #4: Run marketing and sales campaigns. You are a business. The muscles compound — 1st campaign awkward, 50th a real machine. #5: A story you can tell in your sleep. Know, like, trust — and things in common. #6: Show up consistently. Do your measure best. Drop a tier when life happens. Just don't go dark. The wine vintage frame: some years fire on all cylinders, some go sideways. The vine doesn't care. The runway ladder:…