Episode
The Artwork Didn't Change. The Story Did.
- Podcast
- The Art Marketing Podcast
- Published
- Jan 9, 2026
- Duration seconds
- 1401
- Processing state
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Summary
In 2026, everything is fake — fake content, fake influencers, fake engagement. But here's what's always been true: story is what takes "not selling" to "selling." Van Gogh died unknown with 900 paintings worth nothing. Frida Kahlo was overshadowed by Diego Rivera for decades. The Impressionists were literally mocked. Same artwork. Different story. In this episode, we look at what changed — and how you can apply the same framework to your art in the age of AI. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Links Mentioned: Lulu Meservey's "Standing Out in 2026" The woman who turned Van Gogh from worthless to $10 billion