Episode
20 Ways to Grow Your Email List as an Artist (Online and Off)
- Podcast
- The Art Marketing Podcast
- Published
- May 29, 2026
- Duration seconds
- 2556
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Summary
You don't own your followers. You own your list. Every platform you're on is rented — the landlord can change the rules or close the door anytime. Your email list is the one audience nobody can take from you. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar The good news: it doesn't have to be huge. Three hundred of the right people is enough to run a real art business — which is exactly why you want three thousand, then thirty thousand, then three hundred thousand. This is the foundational one: why email matters, the creative ways to capture it, and the latest tradecraft. Almost no artists do this well. (We covered why the basics outlast everything in The Long Game — this is the basics, weaponized.) The unlock isn't new places. It's the places you're already standing — the booth, the bio link, the DM, the box you're shipping, the car in your driveway. Every one is a capture opportunity you're wasting. In this episode: The trifecta — phone, email, snail mail — and why email is the cheapest and easiest one to own Hobbyist or business? The honest cut, and why every opportunity is an email-capture opportunity The four online venues: your website (footer to popup to content upgrades), bio links, DMs, and comments The 11–15 second popup rule — the delay that converts at 6.45%, and why a zero-second popup kills it The Birthday Club, the new favorite opt-in: some people are birthday people, and if they are, they love it (3–4x) Just ask, then shut up — the DM play most artists never run The three offline venues: in-person events, the QR-code layer, and direct mail The clipboard and the fishbowl — $0 plays that are 150 years old and still work QR car magnets — the hero play nobody in art is running yet (…