Episode
Delete These Subscribers Now (Why a Smaller Email List Makes You More Money)
- Podcast
- The Amy Porterfield Show
- Published
- Mar 10, 2026
- Duration seconds
- 1577
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Summary
Delete These Subscribers Now Why a Smaller Email List Makes You More Money If you've followed me for any length of time, you know I've built my entire business on the fact that your email list is everything. I've been saying it for 17 years. Grow your list. Nurture your list. The money is in the list. So what I'm about to say might shock you. I want you to delete people from your email list. Not one or two. Hundreds. Maybe thousands. I know. Coming from me, that sounds almost blasphemous. But here's what’s 100% true… that list you've worked so hard to build might actually be working against you. A big list full of people who never open, never click, and never engage isn't the asset you think it is. It's dragging down your open rates, destroying your deliverability, and sneakily convincing Gmail to send your emails straight to spam. Every single time you hit send, those lurker subscribers are making it harder for the people who actually want to hear from you to see your emails. A few years ago, I was looking at our email metrics and something wasn't adding up. We had a solid list size, but our open rates were tanking and our launches weren't performing the way they should have. That's when we got serious about something that should have had our focus from the start: list health. What we learned flipped our entire approach on its head. In this episode, I'm walking you through exactly what we did, how to know who's worth fighting for and who's dead weight, and why a smaller, cleaner list will make you more money than a bloated one ever will. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live train…