Episode
How to Build Your Personal Brand & Get Seen as a Woman Entrepreneur with KJ Blattenbauer
- Podcast
- The Alli Worthington Show
- Published
- Jun 8, 2026
- Duration seconds
- 2384
- Processing state
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Summary
Join the Uplift Community App TODAY! If you have been trying to show up everywhere and still feel like no one really sees you, this episode will shift the way you think about visibility. KJ Blattenbauer is a powerhouse publicist who has spent her career helping women get noticed, get referred, and get paid. And she is not here to give you the fluffy version. KJ breaks down why so many women struggle to put themselves out there. It is not vanity. It is a vulnerability. She explains why chasing exposure can actually hurt your authority and why the most important thing you can have in business is not a huge following. It is one clear sentence that tells people exactly who you are and what you do. This conversation is part of the Smart Girl Summer series, and it delivers exactly what the name promises. Sharp. Practical. No fluff. Real strategy that actually works for real women building real businesses. What You'll Learn in This Episode: Why women entrepreneurs struggle with self-promotion and the mindset shift that makes it easier How to craft the one-sentence message that gets you seen, referred, and hired The 4 foundational steps every woman needs to start building her PR presence (even if she has zero audience) The difference between chasing exposure and building authority, and why only one of them leads to sustainable business growth How to leverage a single podcast appearance or media hit 11+ different ways so it keeps working for you Why "be everywhere" is garbage advice, and exactly where you should show up instead What KJ says all press is NOT (and how to protect your reputation) Lessons from Blake Lively, the Kardashians, and Emma Grede's masterclass book tour Timestamps: (01:45) KJ's one-sentence description of what she does (and why that sentence is the whole l…