Episode

Graphic Design & the Arab Creative Inflection Point | Ruba Abu-Nimah

Podcast: The afikra Podcast
Published: Feb 16, 2026
Duration seconds: 3500
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Summary

Award-winning creative director Ruba Abu-Nimah (known to many as @ruba on Instagram) discusses the state of creativity in the Arab world, the importance of young Arab talent embracing their culture, and the challenges of navigating corporate spaces as a Palestinian in the West. She talks about the foundational skills of graphic design, the vital role of design in communication, spaces and politics, and about her career so far. She also shares her strong belief that the Arab world is now the next frontier in global creativity.