Episode
The question that saved my company from bankruptcy | Sharon Price John
- Podcast
- TED Business
- Published
- Feb 23, 2026
- Duration seconds
- 913
- Processing state
not_requested- Canonical source
- https://audiocollective.ted.com
Actions
POST https://stenobird.com/v1/public/podcasts/ted-business-388139/episodes/the-question-that-saved-my-company-from-bankruptcy-sharon-price-john/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/ted-business-388139/the-question-that-saved-my-company-from-bankruptcy-sharon-price-john.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. Then Modupe reflects on why focusing only on data and numbers aren't enough and how to reintroduce emotion and storytelling to help define change. Hosted on Acast. See acast.com/privacy for more information.