Episode
Elastic Reveal Why AI ROI Depends on Search, Retrieval and Decision-Grade Visibility
- Podcast
- Tech Talks Daily
- Published
- Jul 15, 2026
- Duration seconds
- 1368
- Processing state
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- https://techtalksnetwork.com/
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Summary
Why are companies investing heavily in AI, analytics, and data platforms while business leaders still struggle to see what is happening across their operations quickly enough to make confident decisions? In this episode of Tech Talks Daily, I speak with Massimo Merlo, Vice President for UK, Iberia, and Italy at Elastic, about why the next stage of enterprise AI adoption will depend less on who deploys the most advanced models and more on which companies can give people and AI systems access to relevant, trusted, and secure information when decisions need to be made. Massimo describes the problem as a lack of decision-grade visibility. Most large companies are not short of data. They have spent decades building data platforms, analytics systems, dashboards, cloud infrastructure, and reporting tools. Yet information remains fragmented across departments and applications, insights arrive too late, and employees often struggle to find the small amount of information that matters among enormous volumes of data. The result is a growing gap between having information and being able to act on it. Massimo explains why simply adding an AI model to this environment does not solve the underlying problem. If an AI system is connected to fragmented, outdated, poorly governed, or irrelevant information, it can produce convincing answers without providing reliable business outcomes. The quality of an AI model matters, but the context available to that model increasingly determines whether AI becomes a useful business asset or an operational liability. This leads to one of the biggest technology conversations emerging around enterprise AI: context engineering. Massimo explains how context engineering provides AI systems with the relevant data, tools, permissions, organizational knowled…