Episode

Challenger Brands: New Car Brands in Europe

Podcast: Talk Auto: An Automotive Podcast
Published: Mar 30, 2026
Duration seconds: 2945
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Summary

In this episode of Talk Auto, Holly and Ben are joined by Philip Nothard, Insight Director at Cox Automotive Europe and Paul Hilton, Head of Retail at JATO Dynamics to explore the rise of new car brands in Europe and what it means for the future of the automotive industry. With more automotive new market entrants arriving in the region, the discussion looks at how increased competition is shaping strategies. From shifting buying trends to the evolving role of automotive brand loyalty, this episode covers how consumers and retailers are responding to a rapidly changing landscape.