Episode

Emerald Packaging CEO Kevin Kelly Delivers Recycled Produce Packaging

Podcast
Sustainability In Your Ear
Published
May 11, 2026
Duration seconds
2778
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Summary

Americans throw away nearly 5 million tons of film and flexible plastic packaging every year, and less than 1% of it gets recycled , according to The Recycling Partnership. The salad bag, the potato bag, the pallet wrap behind every grocery store — all of it is technically recyclable, almost none of it actually is, and food contact applications make the math even harder, because the FDA requires rigorous migration testing before a single recycled pellet can touch what we eat. Kevin Kelly, CEO of Emerald Packaging , the largest supplier of retail flexible packaging to the U.S. produce industry, has spent decades on that problem from inside the industry. In December 2025, his Union City, California–based, third-generation family business announced that it had eliminated more than 1 million pounds of virgin polyethylene over the previous year by replacing it with post-consumer recycled (PCR) material, including, in partnership with Walmart, Idaho Package, and Wada Farms, the first 30% PCR potato bag approved for direct food contact. In this episode of Sustainability In Your Ear, Kevin walks through what it actually took to get that bag on a Walmart shelf, why most flexible packaging companies still won't try, and why the most ambitious recycling law in the country may push the industry in the wrong direction.[ Food-grade PCR is a different animal from the recycled plastic in a milk crate or a contractor bag. To pass FDA scrutiny, the feedstock has to be traceable from a known, food-adjacent source. For Emerald, that mostly means pallet wrap collected from Walmart distribution centers, washed, dried, and repelletized by suppliers like Dow Chemical's Circulus mechanical recycling business and Canada's Nova Chemicals. Variation in any given load of recyclable plastic causes…