Episode

The Race to Quality: AI, Longevity, and the Future of Supplements

Podcast: Supplement Source Podcast
Published: Mar 11, 2026
Duration seconds: 1191
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Summary

In this episode of Supplement Source, CRN Vice President of Communications Jeff Ventura sits down with Doug Lynch, CEO of MarketWell Nutrition, for a wide-ranging conversation about the forces reshaping the dietary supplement industry. The discussion begins with what Jeff calls the “race to quality”—the growing push to distinguish trusted, science-backed brands from the rest of the marketplace. Doug explores how certifications, testing methodologies, and manufacturing practices help build con...