Episode
The Real Art of the Newsletter with Austin Kleon
- Podcast
- Substack Live Podcast
- Published
- Oct 7, 2025
- Duration seconds
- 3917
- Processing state
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Summary
Welcome to the Substack Live Podcast! Conversations with the best Substack early adopters who created amazing newsletters and continue to bring their good work to the world and make the world a better place in doing so. Plus, get updates and expert guidance on the platform as it changes and changes again and again, so you can use it to fuel your creative, professional, and financial life. Brought to you by Substack Writers at Work Founder and Director and former Paris Review interviewer, Sarah Fay. You can also listen on your favorite podcast platform → Over 700 people showed up to this live recording of the Substack Live Podcast to hear Austin Kleon give some of the best advice on how to have a newsletter/Substack that means something to you and your readers, including: * making what you want to see in the world, * taking time to process in a world that wants us to just move on and scroll, * writing the newspaper column you’ve always wanted to write, * the So what? test, and so much more… The Atlantic called Austin Kleon “positively one of the most interesting people on the Internet,” which is why his Substack is so damn good. To have a Substack newsletter that people are interested in, it helps to be interesting , which typically comes when the writer of said Substack is interested in the world and specifically, the part of the world he writes about in a way no one else can. Austin was Substack before there was Substack, having started his newsletter in 2013, before Substack existed. He came to Substack in 2021 because, he said, he liked the simple interface. He’s the New York Times bestselling author of a trilogy of illustrated books about creativity in the digital age— Steal Like An Artist , Show Your Work! , and Keep Going —and of Newspaper Blackout , a collection…