Episode
Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician
- Podcast
- Sub Club by RevenueCat
- Published
- Feb 28, 2026
- Duration seconds
- 1164
- Processing state
not_requested
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Summary
On the podcast: about the cost of not tracking your experiments and decisions, how refunds and chargebacks quietly erase your paywall wins, and why stacking A/B test wins should compound your growth, but almost never does. This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators. Top Takeaways: 💸 Map your revenue history before running new experiments Chart revenue across new subscribers, upgrades, renewals, and win-backs over time. Matching spikes and dips to past decisions reveals what actually moved the business and prevents you from re-learning expensive lessons. 🤫 Refunds and chargebacks are silent killers A paywall “win” can quickly become a net negative if you aren’t tracking the downstream effects of cancellations, refunds, and chargebacks, which often hide the true cost of a seemingly successful experiment. 📈 If your A/B test wins aren't showing up in top-line growth, something is wrong Stacking 5% and 10% experiment wins should compound, but many teams see modest growth despite a long list of "winners". Set calendar reminders to recheck winning cohorts at 3 and 6 months, especially for price changes, to catch lifts that don't hold. About Sara Grana: 🚀 Revenue Strategy Lead at Yousician , a revolutionary music platform for anyone to learn, play, create, and teach music. 👋 LinkedIn Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [0:00] Introduction to Sara Grana, Revenue Strategy Lead at Yousician [1:05] The importance of tracking experiments and business decisions in subscription apps [2:19] Mapping…