Episode
Ditch the Press Releases and Do This Instead to Get More Media Coverage!
- Published
- Nov 13, 2025
- Duration seconds
- 1917
- Processing state
not_requested- Canonical source
- https://www.moreinmedia.com/strategytalks
Actions
POST https://stenobird.com/v1/public/podcasts/strategy-talks-content-strategy-for-small-teams-5249860/episodes/ditch-the-press-releases-and-do-this-instead-to-get-more-media-coverage/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/ditch-the-press-releases-and-do-this-instead-to-get-more-media-coverage.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
“Why didn’t that reporter write about us?” If you’ve ever wondered why you didn't get media coverage, this episode of Strategy Talks is for you. Julie Kelley knows exactly what the media wants, because she used to be on the inside. Now she helps rural brands and nonprofits ditch tired press releases and get the coverage they deserve. ★★★★★ Julie is Chief Strategist and Founder at Rural QueenB Media, a Rural America Business Amplifer. She turns 20 years of newsroom relationships into strategic wins for expansion stage companies, female founders, nonprofits, and global companies with small town impact. Her advantage: she knows what reporters want before they ask and uses that insider knowledge to elevate rural brands to national prominence. Her communications strategy and growth marketing media work includes companies like Ballou Family Apothecary, Weidmann Electrical Technology, Roof Maxx, Vermont Nut Free Chocolates, and SunCommon, reflects Julie’s commitment to business as a force for good. So does her service on Boards of Directors/Trustees for the Vermont Futures Project, Discover St. Johnsbury Chamber of Commerce, and previously Fairbanks Museum and Planetarium, Habitat for Humanity, and as the President of Burlington Sunrise Rotary and Spokesperson for St. Jude Dream Home and Hospice of Acadiana. Julie recently hosted the keynote fireside chat during the Women’s Economic Opportunity Conference, organized by Senator Peter Welch's office, in Vermont. Julie started the year presenting as the Media expert at a national conference in New Orleans for Roof Maxx. That led to a growth market in executive leadership and public speaking trainings for national organizations like MIE in Philadelphia, Pennsylvania and One Justice in San Francisco, California. In add…