Episode
How a Single Patch Built a Whole Business (ft. Patch Ops)
- Podcast
- State of the Second
- Published
- Jun 11, 2026
- Duration seconds
- 3093
- Processing state
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Summary
Tim and Michelle from Patch Ops join Kaylee and John on State of the Second to tell the story of how a single patch grew into a business. It started in 2018, when the couple wanted to send their kids to private school and Tim calculated they needed to make $50 more a day to afford it. Tim, a Marine, had been introduced to patches by an Army friend, and there was nothing on the market for Marines at the time. He made an 0331 MOS patch because he wanted one for himself, sent it to his fellow Marines, and the demand kept climbing. About three months after they launched, the Marine Corps put Velcro on its gear, and the market for Marine Corps patches opened up fast. Patch Ops turns eight years old in a couple months and has grown every year, starting from a $3,000 nest egg. The conversation moves into how the company operates and why staying close to the community matters. Tim says he is part of his own customer base, so if a design makes him laugh, he trusts that others will feel the same. The team works fast on pop culture moments, posting a Let's Go Brandon design within two hours of the moment. They test ideas as stickers and shirts first, and the ones that get a response become patches. Michelle, who came from the corporate world and left it during COVID to run day-to-day operations, explains the value of having both trickle sellers and fast sellers so the business stays afloat between hits. Tim describes their model as profit by volume rather than chasing one big order, and says he won't sacrifice his values for profit. Much of the episode is a broader talk about activism, media, and standing up for the Second Amendment. Tim argues that likes don't equal rights and pushes influencers to influence their own communities first. Kaylee points to GOA's…