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Episode

First Look: Why have women's sports podcasts exploded over the last two years?

Podcast
Sports Media with Richard Deitsch
Published
Mar 24, 2026
Duration seconds
415
Processing state
processed
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Audio
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Markdown
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Summary

The women's sports podcast market is experiencing an unprecedented boom, with over 70% of top-ranking shows launching within the last two years. Jessie Katz of iHeartMedia explains how media companies are leveraging underserved fanbases to drive new investment and content growth.

Topics

  • Sports Media
  • Women's Sports
  • Podcast Industry
  • iHeartMedia
  • Content Strategy
  • Sports Business
  • Audience Engagement
  • Media Investment

Highlights

  • Market trend: Over 70% of the top 100 women's sports podcasts were launched in the last 24 months
  • Strategic advantage: Media networks are using established broadcast reach to find and promote niche, underserved sports audiences
  • Industry shift: Long-time veteran journalists are finally gaining dedicated platforms to focus exclusively on women's athletics
  • Content strategy: Success involves a mix of targeting high-demand niche sports like volleyball and softball alongside major talent acquisitions
  • Growth outlook: The sector is currently in an experimental phase, building infrastructure to meet the rising appetite of expanding fanbases

Chapters

  1. 0:00 Introduction to the Boom: An overview of the recent explosion in women's sports podcasting and the significance of new market entrants.
  2. 1:00 A Non-Mature Market: Discussion on why the rapid influx of new shows indicates a high-growth, high-investment opportunity rather than a saturated market.
  3. 2:10 Empowering Veterans: How the new landscape provides dedicated space for established journalists who have long covered women's sports.
  4. 3:40 iHeart's Programming Portfolio: A look at specific successful shows like Good Game with Sarah Spain and talent-driven content like 'FUT around and find out'.
  5. 4:50 Targeting Underserved Fans: The strategy of identifying hungry audiences in sports like volleyball, softball, and skateboarding to drive engagement.
  6. 5:40 The Experimental Phase: How networks are testing different content areas to build a sustainable ecosystem as viewership grows.