Episode
(Live) Aligned Growth on Substack and Beyond
- Podcast
- Sparkle on Substack
- Published
- Mar 3, 2026
- Duration seconds
- 2587
- Processing state
not_requested
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Summary
Thank you Sarah L Kent , Rachel Joy 💖 , Ruth Dale , Natalia Papiol , Karen Oline , and many others for tuning into my live video with Veronica Llorca-Smith ! Join me for my next live video in the app. AI Summary, thanks Claude. Here’s a summary of this ~42-minute conversation between Veronica (Hong Kong, The Lemon Tree Mindset ) and Claire Venus (Northumberland, UK, Sparkle on Substack ) — two creative entrepreneurs discussing building lifestyle-aligned businesses: Who they are Veronica is a triathlete, author, and public speaker with three business pillars: corporate keynotes/workshops, writing/digital business, and coaching. Claire is an audience development consultant and Substack expert with ~18,000 subscribers, focused on helping women align their voice with how they want to show up online. On building community Both emphasised that a newsletter should be treated as the start of a conversation, not just an email. Veronica uses group chats, open “collaboration days,” and a mastermind — the latter born directly from her community asking for a “sounding board.” Claire segmented her audience into three distinct groups (beginners, creative expressionists, creative entrepreneurs) and designed different touchpoints and offers for each. On growth not being linear Claire was honest about periods of slow growth and even losing paid subscribers. She did a deep data dive — exporting all unsubscribe emails — and found most people left on good terms, having simply moved on in their journey. Key takeaway: unsubscribes are usually about the reader’s path, not your quality. On the LinkedIn–Substack flywheel Veronica uses LinkedIn primarily for B2B/corporate leads and recommends it strongly for anyone wanting to sell to organisations. Practical tip: don’t put Substack links in Link…