Episode
SMME #475 Should You Exhibit at a Spa Trade Show? Behind the Scenes at Be + Well
- Published
- Mar 16, 2026
- Duration seconds
- 1785
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Summary
Ever wondered whether exhibiting at a trade show is actually worth it for a spa business? In this episode, Daniela takes you behind the scenes of Addo Aesthetics' very first booth at Be + Well, one of the largest wellness and aesthetics trade shows in the country, with over 35,000 attendees, and gives you the real, unfiltered download on what worked, what flopped, and what she would do completely differently next time. This isn't a highlight reel. Daniela shares the honest emotional journey behind deciding to say yes to a trade show after years of avoiding them, including the quiet sunrise moment on the farm porch that sparked the decision. She talks about why 2025 was an intentional slow-down year, and how that season of restructuring is fueling the bold moves she's making in 2026 — from speaking at Circadia Connect in Vegas, to hosting the first Spa CEO Intensive in Texas, to planting a flag on the Be + Well show floor. You'll hear about the brands that stood out (yes, mango mimosas were involved), the clients and alumni she reconnected with face-to-face, and why those in-person relationships hit differently than anything you'll build on a Zoom call. Plus, Daniela breaks down her four biggest lessons learned so you can skip the trial-and-error if you're ever planning to exhibit or attend a trade show yourself: how much to bring, how to build a pre-show strategy, why your post-show follow-up system needs to exist before you even leave the house, and how to design a booth experience that actually draws people in when you're selling coaching instead of a serum. If trade shows have been on your radar — or if you've been on the fence about investing in in-person visibility for your spa brand — this episode will give you the practical roadmap and the honest pep talk you ne…