Episode
103. Why Your Sales or Marketing Strategy Isn’t Working: Insights for Faith-Driven Small Business Growth
- Published
- Jan 20, 2026
- Duration seconds
- 1407
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Summary
Are you a Christian woman entrepreneur wondering why your sales or marketing strategy isn’t working? In this episode of How to Grow My Small Business, we dive deep into why many faith-driven business owners struggle with strategy execution—and how you can overcome these hurdles. Often, the problem isn't with the sales strategy itself but with how it’s executed. We'll explore the Emotional Cycle of Change (ECOC), a powerful framework that reveals why small business owners quit or pivot too early, creating the illusion that nothing works. You’ll learn the five stages of ECOC, why change feels emotional before becoming logical, and the key moments when most entrepreneurs give up. This episode also highlights what you should change when your results aren’t showing and the importance of consistency, follow-up, and persistence in growing your Christian business. Stay consistent, lean into biblical business principles, and discover how to sustain your faith-driven business growth for lasting success. Whether you're struggling with sales consistency or marketing strategy, this episode offers clarity and confidence to keep you moving forward. Listen now and take the next step in your entrepreneurial journey as a Christian woman in business!