Episode

Is Authenticity Dead? Bringing Fresh Life to Overused Buzzwords

Podcast
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Published
May 19, 2026
Duration seconds
1445
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https://www.buzzsprout.com/2160062/episodes/19027964-is-authenticity-dead-bringing-fresh-life-to-overused-buzzwords.mp3
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https://www.buzzsprout.com/2160062/episodes/19027964-is-authenticity-dead-bringing-fresh-life-to-overused-buzzwords.mp3
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Summary

Text Emily! "Authenticity" used to be one of my favorite words of all time! It meant something real, genuine, original, of the utmost quality. It offered permission to show up as yourself, not perform or pretend! Then... #internet. Suddenly, everyone was "stepping into their authentic self." From every coach, in every caption, selling every course, the word was everywhere. And when a word is everywhere, it becomes a bit generic and loses its intended depth. In this episode, I'm questio...