Episode
The Future of Sports Licensing and NIL with Wade Leaphart & Joe Summers
- Published
- Jan 21, 2026
- Duration seconds
- 1343
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Summary
Welcome back to the Silicon Slope Show! In this episode we dive into the dynamic world of sports business with Joe Summers from OnBase. Join us as we explore how OnBase is revolutionizing licensing, sponsorship, and NIL (Name, Image, Likeness) opportunities for brands and athletes alike. 00:13 - Introduction and Guest Introduction 00:29 - Overview of OnBase 01:01 - Evolution of NIL in Sports 01:26 - Joe Summers' Background 01:44 - Sponsorship Pitch Meeting 02:00 - Founding of OnBase 02:43 - Shift to Licensing and Sponsorships 03:47 - Challenges in Licensing and Sponsorships 04:08 - Role of OnBase in Streamlining Processes 05:04 - Different Systems in College Licensing 05:49 - Tech Tools in Sports Business 06:16 - Building Custom Systems 07:10 - Private Equity in College Sports 07:39 - Player Mobility and NIL 08:39 - Professionalism in College Sports 09:38 - Donor Fatigue and ROI 10:24 - Impact of Successful Athletic Programs 11:33 - Financial Challenges in College Sports 11:52 - Excitement for Utah's Sports Future 13:05 - How Brands Can Get Involved with OnBase 13:58 - OnBase's Future Plans 14:55 - Major League Baseball in Utah 15:41 - Joe's Experience in Athletic Departments 17:07 - Importance of Licensing Over Individual Endorsements 18:38 - Risks of Personal Endorsements 19:48 - Ideal Clients for OnBase 21:06 - Success with Minky Couture 21:44 - Closing Remarks and Contact Information If you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video. Let us know in the comments if you have any questions. Our website: https://www.siliconslopes.com Show links: WithonbaseOnbase Apple Podcasts https://podcasts…