Episode

Cannes-Lions 2026 | Days 1 & 2: Agentic Media, AI-Native Agencies, Self-Service TV, and the Reinvention of Creativity

Podcast
Signal & Noise
Published
Jun 24, 2026
Duration seconds
8871
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not_requested
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https://podcasters.spotify.com/pod/show/signal--noise3/episodes/Cannes-Lions-2026--Days-1--2-Agentic-Media--AI-Native-Agencies--Self-Service-TV--and-the-Reinvention-of-Creativity-e3l8aee
Audio
https://anchor.fm/s/103996624/podcast/play/121956238/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-24%2F426780168-44100-2-620e847af41ad.mp3
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Markdown
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Summary

With Rio Longacre, Krish Raja & Brett House Signal & Noise is on the ground at Cannes-Lions 2026. This year marks the first time Rio Longacre, Krish Raja, and Brett House have attended Cannes together as a team under the Signal & Noise banner. While each of us has been to Cannes in previous years, experiencing it together—and recording conversations live from Hearst House—made this year’s festival something special. And what a year to do it. Cannes Lions 2026 felt bigger, busier, and more energized than ever. The familiar faces from advertising, media, and publishing were all here, but what stood out most was the influx of AI founders, product leaders, engineers, and technologists who are increasingly shaping the future of our industry. This special compilation brings together our Day 1 opening conversation along with every interview recorded during Days 1 and 2 at Hearst House. Across these sessions, we explored some of the biggest themes emerging from Cannes: • Agentic media buying and autonomous analytics • The transformation of agencies into AI-native operating models • Self-service television and the future of premium video advertising • AI-powered measurement, causal modeling, and MMM • The reinvention of creative workflows • Healthcare marketing, discoverability, and the changing physician experience • The role of creators, influencers, and culture in modern brand building 🎙 John Hoctor — CEO & Co-Founder, Newton Research; Founder of Data Plus Math John discusses analytics agents, causal modeling, MMM, and how Newton is helping agencies such as Horizon Media and Dentsu build toward an agentic future for planning, measurement, and buying. 🎙 Robyn Freye — President, Court Avenue Robyn shares her perspective on enterprise AI transformation, organiza…