Episode
Airbnb Makes $1 Billion From Your Repeat Guests. Here's How to Take That Back | Portfolio Clinic #3
- Published
- Apr 9, 2026
- Duration seconds
- 2377
- Processing state
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- https://www.strsecrets.com/
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Summary
If you want to increase your revenue, automate your day to day operations and spend more time with your kids: http://strsecrets.com/apply If you want to join our weekly free training: https://www.facebook.com/groups/STRentalsecrets Every time a past guest books your property again through Airbnb — Airbnb takes the fee. Again. Repeat guests generate over $1 billion in revenue for Airbnb annually. And most STR operators are doing nothing to capture that themselves. In this Portfolio Clinic session, Mike Reilly breaks down the direct booking system he uses across his 30-property portfolio — and reviews a real direct booking website live with a community member. He walks through how to collect guest info from every Airbnb and Vrbo stay, how to build a 12-touch text and email funnel that brings guests back without the OTA in the middle, and how to incentivize your team to close direct bookings on your behalf. He also covers the occupancy tax process most operators get wrong, why your contact list is a business asset that increases your company's exit value, and what actually makes a direct booking website convert. If you are still relying 80-100% on Airbnb for bookings — this is the training that changes that. Free 6-step course for scaling STR operators: https://level.strsecrets.com/pc-book STR Secrets FB group: https://www.facebook.com/groups/STRentalsecrets Timestamps: 0:00 - Why Airbnb Makes $1 Billion From Your Repeat Guests 2:27 - Why You Can't Build a Business on Someone Else's Land 4:36 - How Airbnb's Fee Change Impacted Revenue (And What to Do) 7:05 - Occupancy Tax: The Mistake That Could Cost You a Six-Figure Bill 9:23 - Live Website Review: Lori's Direct Booking Site 13:43 - What Makes a Direct Booking Website Actually Convert 19:53 - How to Collect Guest Info Fr…