Episode

How a Motorcycle Crash Led to 6.5 Million Theraguns Sold

Podcast: Shopify Masters
Published: Jun 16, 2026
Duration seconds: 2912
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Summary

Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous eight-year grind behind that overnight success: five prototypes, three bad partners, and a one-to-one credibility-building strategy that eventually landed him in Cristiano Ronaldo’'s training room.