Episode

How Getting Back to Basics Turned 437 Into an 8-Figure Brand

Podcast: Shopify Masters
Published: Jun 11, 2026
Duration seconds: 2497
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Summary

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek.