Episode
Ep. 578 - Savannah Bananas President Jared Orton – How Fun Became the Ultimate Competitive Advantage
- Published
- May 12, 2026
- Duration seconds
- 3058
- Processing state
not_requested- Canonical source
- https://cooalliance.com/podcasts/
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Summary
What happens when you set out to break every rule in one of America’s most traditional sports, and people flock to watch? In this Fan Favorite episode, Jared Orton, President of the Savannah Bananas , unpacks how a no-name baseball team triggered a movement by making fun non-negotiable and burning down industry norms. Discover how relentless experiments, cultural friction, player resistance, and pandemic chaos forced Jared Orton and his team to make brutal business choices, all while scaling from selling a few tickets to filling stadiums across America. Miss this episode, and you risk clinging to safe growth strategies while your competitors reinvent, electrify their culture, and claim your customers. Listen now. Get the raw, strategic truth behind explosive growth and team alignment that most leaders never hear about. Timestamped Highlights 00:00 – Why telling fans “You can’t buy a ticket” made them desperate to get in 03:34 – The culture playbook that turned baseball on its head 07:59 – The brutal truth: fun was their only real competitive edge 12:03 – The $15 all-you-can-eat gamble that shocked their market 15:39 – How they engineer relentless fun without losing operational discipline 20:44 – Why letting the wrong players walk is a proven culture win 25:00 – The pandemic forced a do-or-die vision shift overnight 34:00 – Their biggest tactical mistake and how it nearly cost everything About the Guest Jared Orton is the President of the Savannah Bananas, an electrifying baseball brand known for redefining the fan experience and selling out stadiums nationwide. With a proven track record in entertainment-driven growth, Jared Orton has transformed the Savannah Bananas from a struggling local team into a national phenomenon. 🔗 LinkedIn | Website Mentioned Resources Visio…