Episode
Ep. 575 - Trevanna Tracks COO Selina Meere - How to Energize Culture and Deliver Reliable Results
- Published
- Apr 30, 2026
- Duration seconds
- 2696
- Processing state
not_requested- Canonical source
- https://cooalliance.com/podcasts/
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Summary
Ever wondered why one song can instantly give you chills… while another makes you feel nothing at all? In this episode, Selina Meere, COO of Trevanna Tracks , pulls back the curtain on the invisible system behind the music you feel in films, ads, and media. From navigating complex rights and scaling music operations for global brands to leading without a playbook, this conversation dives deep into what it really takes to operate at the intersection of creativity, technology, and leadership. They explore the realities of being a COO, managing elite teams, making high-stakes decisions, and building trust in environments where there are no clear answers. If you want to understand how world-class operators think, lead, and execute under pressure, don’t wait. The cost of staying reactive instead of strategic is too high. Hit play now for insights you won’t hear anywhere else. This episode is brought to you by our Silver Sponsor, Next Level Growth . They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations. If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business. Complete the assessment here to get started - nextlevelgrowth.com/cooassessment Timestamped Highlights [00:00] – The hidden force behind why certain songs instantly trigger emotion in movies and ads [02:14] – Why music licensing became exponentially more complex, and what most people don’t realize [04:21] – The “Excel…