Episode
Vibe Coding Custom Dashboards To Reimagine Marketing Attribution (with Lisa Sharapata from Metadata) | Ep. 259
- Podcast
- Scrappy ABM
- Published
- Mar 12, 2026
- Duration seconds
- 1309
- Processing state
not_requested- Canonical source
- https://listen.casted.us/public/210/Scrappy-ABM-623cc20d
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Summary
Buyers are not searching Google keywords in the dark funnel anymore. They are asking questions in private channels, large-language-model communities, Perplexity, and Slack communities. In episode 259 of Scrappy ABM, host Mason Cosby sits down with Lisa Sharapata to discuss this exact shift in buyer behavior. ㅤ Lisa shares how she is rewriting marketing playbooks by getting closer to the customer through first and second-party intent signals, in-person events, and Answer Engine Optimization (AEO). She explains how to use artificial intelligence to find content gaps, draft resources with human-in-the-loop oversight, and build highly specific dashboards using Claude code. ㅤ Mason Cosby and Lisa also discuss why turning off your brand advertising is a mistake and how a strong partnership with sales is strictly required for any account-based marketing program to survive. ㅤ 👤 Guest Bio Lisa Sharapata is the VP of AI and GTM Strategy at Metadata and the Founder of 4Profit GTM. With over 20 years of experience turning marketing into a revenue engine, Lisa specializes in building and aligning go-to-market systems. She previously built the marketing function from scratch at The Arbinger Institute and led GTM transformations at BoostUp.ai and Mindtickle. ㅤ Today, she focuses on Answer Engine Optimization and agentic workflows to help B2B leaders scale. Connect with Lisa Sharapata on LinkedIn to join her free weekly AI Exchange on Fridays. ㅤ 📌 What We Cover How buyer behavior has shifted from traditional search to private channels and large language models. Ways to prioritize go-to-market signals without boiling the ocean. Using Meta Match technology to reach B2B buyers on personal platforms like Instagram. Building an Answer Engine Optimization strategy to rank higher in LLMs aga…