Episode
Marinela Profi: Building the Trust Frontier or How Agentic AI Is Redefining Enterprise Decision-Making
- Podcast
- Scouting for Growth
- Published
- Dec 18, 2025
- Duration seconds
- 2741
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Summary
On this episode of Scouting For Growth, Sabine VdL welcomes Marinela Profi, Global Market Strategy Lead for AI, GenAI, and Agentic AI at SAS, for a sharp, grounded conversation on what’s actually happening in enterprise AI right now—and what leaders need to prepare for next. Together, they cut through the noise surrounding generative AI and focus on what comes after the chatbot era: agentic AI. If generative AI is the talented communicator in the room, agentic AI is the one who not only speaks—but takes action, executes workflows, and delivers outcomes. Marinela puts it simply: Generative AI talks. Agentic AI does. The episode begins by reframing a major misconception: LLMs alone don’t solve business problems. While generative AI chatbots are excellent at answering questions, summarizing content, and producing text, they typically stop at conversation. Business transformation, however, requires systems that can reason, make decisions, interact with data, follow rules, coordinate across tools, and carry tasks through to completion. That’s where agentic AI steps in—combining large language models with analytics, policies, data pipelines, governance frameworks, and real operational logic. Marinela explains that AI agents aren’t a futuristic fantasy—they’re a practical evolution of automation, made smarter through contextual understanding and orchestrated decision-making. To help business leaders and technical teams understand what “agent behavior” looks like in real life, she shares her 5-step lifecycle framework—a clear model for how agents operate end-to-end: Perception – sensing signals from users, systems, or environments Cognition – reasoning, interpreting context, and forming intent Decisioning – selecting the best course of action based on goals and constraints Act…