Episode
Stop Chasing CPMs: How Community, Feedback, and Newsletters Future‑Proof Your Podcast
- Published
- Jul 20, 2026
- Duration seconds
- 1778
- Processing state
not_requested- Canonical source
- https://www.schoolofpodcasting.com/chasing-cpms
Actions
POST https://stenobird.com/v1/public/podcasts/school-of-podcasting-expert-tips-for-launching-and-growing-your-podcast-505901/episodes/stop-chasing-cpms-how-community-feedback-and-newsletters-future-proof-your-podcast/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/school-of-podcasting-expert-tips-for-launching-and-growing-your-podcast-505901/stop-chasing-cpms-how-community-feedback-and-newsletters-future-proof-your-podcast.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
When your CPMs start shrinking and programmatic ads feel like a losing game, it’s easy to wonder if podcasting is still worth it. In this episode, I want to show you a different path—one that doesn’t depend on ad tech behaving itself. I’m going to walk you through why community beats downloads, how smart feedback (like what Jack Rhysider does) can radically improve your show before it ever launches, and how simple tools like newsletters and Podpage can help you build a deeper relationship with your audience so your podcast is future‑proof, no matter what happens to ad rates. Don't Take My Word For It I heard it from on the Podbiz Show. Hall of Famer Leo Laporte shares a bit of history with ads, and Podfather Adam Curry explains how to future-proof your podcast. Brian Barletta explains how we need to move on from trying to get stats that are not possible, and focus on growing the industry. Get Your Head Straight I also talk about how I was inspired by writer Talyor Sheridan cold care less about the critics. He write the way he wants to write, about what he wants to write about and now his audience has found him and he is making a killing. Get Your Content Straight Geddy Lee has been performing in the band Rush for 50+ years and yet he still takes time to evaluate his playing. When we try to market "Meh" content we are wasting our time. The Podcast Atlas Report Sounds Profitable has released the Podcast Atlas Report which approaches the industry from the creators point of view. Some great insights into clips, newsletters, and more. This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for yo…