Episode
How to Grow Your Podcast Audience with SEO and Keywords
- Published
- Mar 15, 2026
- Duration seconds
- 3352
- Processing state
not_requested- Canonical source
- http://www.schoolofpodcasting.com
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Summary
When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization). Podcast Search Optimization VS Search Engine Optimization So what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you information on how often keywords are being search in Apple and Spotify (and others). SEO tools show what people are searching for in Google and other places (YouTube, TikTok, and more). So THE question is, do people search differently in a Podcast App vs how they search Google? For me, I don't think so. I might just type a keyword "Podcasting Best Practices" where in Google I would type "Podcasting Best Practices Podcast." Keyword Research Boils Dow To This Find a keyword that has a fair number of people searching for (somewhere between 20-100 searches), and see how much competition it has. Instead of trying to score for a really popular keyword, score multiple times with less popular (but still be sought after) key words with less competition. Mom said "Don't go play in traffic," but that's what you need to do - but no on the free way. What is Your Domain Authority? SEMRush (a great suite of tools) has a domain authority checker . Tools To Boost Your Podcast SEO on the Web Free Keyword Tool (That Sucks IMHO) https://www.wordstream.com/keywords Google Keyword Tool (Inside of Adsense Account) https://ads.google.com Go to Tools > Planning > Keyword Planne r (Free and unlimited use) Keywords Everywhere Extension for Chrome and Firefox $7/month. Helps you measure traffic and competition for keywords. https://keywordseverywhere.com/ Also Asked (see what people are asking)…