Episode
From Maternity Leave to Market Leader | Rosie Fraser of Rosie Fraser Real Estate
- Published
- Mar 25, 2026
- Duration seconds
- 2076
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Summary
In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Rosie Fraser , founder of Rosie Fraser Real Estate , an estate agency, lettings and property management business based in Dundee. What started just over four years ago as a one-woman business launched during maternity leave has grown into the largest estate agency in the city , with a team of 13 and a record month of selling 76 properties. Rosie shares how low expectations at the start quickly gave way to rapid word-of-mouth growth. She believes a huge part of that success came from bringing genuinely great service into an industry where, too often, people felt they had to accept poor communication and a lack of care. For Rosie, business is about people first: making clients feel supported, informed and looked after during one of the most emotional and stressful periods of their lives. We talk honestly about what happens when a business grows faster than the founder can comfortably manage. Rosie admits that people management was the part she found hardest. As a perfectionist who cared deeply about the business, she struggled to balance high standards with being the kind of leader she wanted to be. Eventually, after a difficult period, she accepted that this was not her natural strength and hired a manager to take on that side of the business, allowing Rosie to focus on the areas where she adds most value. A huge part of this conversation is Rosie’s experience of being diagnosed with stage three Hodgkin’s lymphoma while running the business. She speaks powerfully about working through chemotherapy, stepping back out of necessity, and how that difficult period ultimately forced her to let go of control and build a business that could function without her doing everything. Although the business…