Episode
The LinkedIn Algorithm Changed. Most Brands Have No Idea. (with Mark P. Jung, Known) | Ep. 3
- Podcast
- Safe Doesn't Scale
- Published
- Feb 26, 2026
- Duration seconds
- 2769
- Processing state
not_requested- Canonical source
- https://www.limelighthq.com/
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Summary
Everyone is chasing AI efficiency. Fewer people are talking to their customers. That gap is where brand moats are built right now - and the companies that figure it out before everyone else wakes up are going to win the next decade of B2B marketing. ㅤ David Walsh sits down with Mark Jung , founder of Known , to break down what's actually broken in B2B content, how LinkedIn's algorithm has fundamentally changed, and why the brands that get emotionally close to their audience will be on every buyer's day one list when it matters. Mark has driven over 1 billion organic LinkedIn impressions across hundreds of B2B brands. He is, in David's words, the LinkedIn scientist - and this conversation earns the title. ㅤ Mark pulls from six years of LinkedIn data, hundreds of brands, and a near-obsessive study of LinkedIn's own engineering papers to explain what's changed, why it changed, and exactly what to do about it. He also gets specific about the mistakes most creators are making right now - and the mindset that separates the ones who compound from the ones who plateau. ㅤ Guest Bio Mark Jung is the founder of Known , a full-service organic LinkedIn agency for ambitious B2B brands. Alongside business partner Daniel Murray of The Marketing Millennials, Mark has driven 1,016,918,065 organic impressions on LinkedIn across 2024 and 2025, grown a combined 2.19 million GTM followers across personal brands and company pages, and scaled to $1M+ ARR in 47 days after launch. Known operates as a stealth agency - they don't name clients - but their results speak for themselves: net-new pages grown from zero to 25,000 followers, brands taken from 2,000 to 50,000+ company page followers, and LinkedIn's Top Startup Award won on behalf of the brands they work with. Mark has spoken at HubSpot's…