Episode
$700K in Nine Months: What a B2B Creator Talent Agency Actually Does (with Thibaut Souyris from Sales Creator Collective) | Ep. 14
- Podcast
- Safe Doesn't Scale
- Published
- Jun 4, 2026
- Duration seconds
- 1696
- Processing state
not_requested- Canonical source
- https://www.limelighthq.com/
Actions
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Summary
B2B creator marketing has a pricing problem nobody wants to admit. Brands don't know what to pay, creators don't know what to charge, and the gap between expectations is wide enough that deals collapse before they start. Meanwhile, creators are leaving money on the table every time a brand DM slides in with a lowball offer. ㅤ David Walsh , founder of Limelight , sits down with Thibaut Souyris , founder of Sales Creator Collective, to break down how talent representation actually works in B2B influencer marketing and what brands running creator programs are getting wrong. Walk away with a concrete playbook for structuring creator campaigns, tracking ROI, and thinking about pricing in a market with no established rules. ㅤ Thibaut brings a decade of B2B sales training and three years of personal experience monetizing his own LinkedIn audience. He's now the agent for nearly 70 B2B creators, has closed over $700,000 in brand partnerships since founding Sales Creator Collective nine months ago, and has seen deals go from $200 to $200,000. ㅤ Guest Bio Thibaut Souyris is the founder of Sales Creator Collective , a talent agency representing nearly 70 B2B LinkedIn creators in negotiating and closing brand partnerships. Before pivoting to talent representation, he spent nearly a decade as founder and CEO of SalesLabs, a Berlin-based B2B sales training company where he built a LinkedIn Top Voice following of 43,000+ and became known for the T-shaped SDR framework. He has been featured in HubSpot's blog, Sell Better, and G2, and publishes the Sales Creator Revenue Engine newsletter on Substack. He splits his time between Berlin, Switzerland, and San Miguel de Allende, Mexico. ㅤ What We Cover How Sales Creator Collective was born by accident: Thibaut organized a sales creator party…